10 Commandments of Good Relations

Here’s another quote I found over 30 years ago, that has recently resurfaced. What do you think of it – the 10 Commandments of Good Relations. Sadly, the author remains unknown.

What is Business Marketing?

What is business marketing? How do I market my business? How do I market to get more customers?

A lack of understanding in marketing is the most prevalent reason why many of my clients seek coaching assistance in the first instance. They don’t have enough customers to sustain their business, and they don’t know how to address the issue. For many business owners, marketing is not understood or is an anathema. Often business owners are scared of marketing.

I have created the 8Cs of LOVE Marketing Mastery™, which is one of the pillars in my mega/high performance business coaching framework.

All marketing needs to be about LOVE. For me, LOVE in the context of marketing means:

Lucid (clearly expressed)
Outstanding (exceptionally good)
Veracious (truthful)
Effective (achieving intended results)

Then there are the 8Cs of LOVE Marketing Mastery™. The 8Cs are:

Customer Avatar
Channels to Market
Capturing Leads
Communications Strategy
Conversion Rate
Cash Value of Sales
Customer Continuity
Creating Customer Referrals

Let’s briefly look at each one in turn.

Customer Avatar
This is about understanding the perfect customer for your business. To work this out, what do you know about your current customers? Which ones are the most profitable for your business? What is the lifetime value of your current customers? Customers are an asset and MUST be looked after. Start looking at your current customers, and that will help you work out what type of customers your business works well with, and therefore, what types of potential customers you should start looking to build more business with.

Channels to Market
With the development of social media, there is now a myriad of ways to market to potential customers, and to start building relationships with them. What channels to market best suit your business? It is not a case of selecting all channels to market. Select the channels that best suit you and your personality and your targeted audience. For instance, if you are targeting retired people, then it is unlikely that you will find vast numbers of them by using Twitter as your key marketing channel.

Capturing Leads
Just because you are ready to sell to your potential customers, it doesn’t mean that they are ready to buy from you. When you receive basic information (usually name, phone number, email) for a potential customer (or lead), how do you capture the lead and keep the information safe and in an automated system so that you can regularly communicate with your existing and potential customers, keeping them up to date on your business?

Communications Strategy
What is your communications strategy? If you are a retailer, you can’t ring your customers to update them on what’s happening in your business. All businesses – big and small – need a communications strategy that effectively updates your existing and potential customers on a regular basis on offers you are making, and also how on you are an expert/authority in your industry niche.

Conversion Rate
The conversion rate is the percentage of leads you have in your leads pipeline that become customers in your business. Do you know your conversion rate?

Cash Value of Sales
Do you know what the average cash value of the sales you make in your business per customer is? It is easier to keep existing customers and sell more products and services to them than it is to continuously look for new customers. In your business, how can you increase the cash value of sales to your existing customers by selling more to them? With new customers, how can you include ‘up/down and cross-selling’ opportunities in your offers to them?

Customer Continuity
All businesses should be aiming to have their customers become the business’s cheerleaders and customers for life. Are you losing customers? If so, why? There are two main reasons why customers leave a business: a) They don’t feel special or important to the business, or b) there is unresolved conflict. While you might think that customers leave due to pricing, in many research studies undertaken it has been proven over and over again that of the customers that leave a business, only 9 percent of them leave due to getting a better price elsewhere.

Creating Customer Referrals
If you are doing great work for your customers, why not ask them for testimonials and referrals? If they are your cheerleaders, then they will be delighted to assist you to grow your business.

Which of the 8Cs can you influence?
The following chart shows you how the 8Cs link into making money within your business. Which of the 8Cs can you influence to assist your business to grow?

As business owners and entrepreneurs, we can control and influence: the channels to market; how we capture leads; and how we communicate with potential and existing customers. If those tools are effective, then our conversion rate will be higher, so we can influence that too.

Sadly, we cannot make a potential customer buy from us. That is their decision. But get all the factors leading up to that right, and they will want to buy from us. We cannot influence whether our customers will give us testimonials and referrals, but treat them brilliantly and specially and they will want to help us.

We can influence the cash value of sales made to the business and how many of our customers continually buy from us. Plus we can influence our gross margin. Get all of those factors right and we increase our customers, we increase our sales, and we increase our gross profit.

So what is business marketing? Business marketing is understanding the 8Cs of marketing; creating strategies and systems for the elements of marketing we can influence and control; and implementing them with LOVE. That is business marketing.

Could some guidance from me be helpful to you? If so, please arrange a free 30 mins Skype strategy meeting with me. Here’s my calendar to book a meeting. I’d love to support you in some way to gain ‘seductive clarity’ in any aspect of your business or life.

Other articles on Branding, Marketing and Pricing:

Do You Compete on Price? Bad Business Decision!!
Is Customer Service YOUR Key to Business Success?
Creating Superior Customer Value – do you do that in your business?
Which are Your Most Profitable Customers?
Finding Customers via LinkedIn
Using YouTube for Finding Customers
Who Wants High Customer Retention?
What is a Customer?
Increase Your Prices & Make More Profit
What’s your Personal Brand?

A Short Course in Human Relations

I first found this quote almost 30 years ago… forgot about it, and recently found it again. It was relevant then and still is now, in my opinion. What are your thoughts on A Short Course in Human Relations? Would you add anything to it?

Success Breeds Success – Tip #1

Success breeds Success Tip #1: Carpe Diem… and DREAM™

Continuing with my “Success Breeds Success” blog series, remember there are 7 Obsessions that Super Successful People have, whether they are super successful in business, sport or life. They are:

Sense of Purpose
Self Belief
Serving Others
Supreme Excellence
Self Discipline
Sacrosanct Priorities (there are 5 of them)
Self Improvement

The first of the 7 Obsessions to consider is Sense of Purpose.

All over the world, many people have a dream, a deep feeling that they are meant to make a difference somewhere and to someone, whether that be at a macro level (around the world) or more modestly, at the micro level – closer to home base. That dream represents our desires for our life.

But what happens to the dream? Life gets full. Often the dream gets forgotten in the busy-ness of everyday life. And with that, often those dreams are not achieved. They are shelved for another time.

So what does having a ‘sense of purpose’ actually means? Sense of purpose means having complete clarity of and ownership towards what it is we want to be and have in life. It is about having such a strong emotional connection to our sense of purpose that we can’t let it go. It is being unafraid to envision what our life might look like; what we might achieve in it; who we might serve; how wealthy we might be; our level of health, wellbeing and fitness; our community connections and more. It is about having a yearning so strong that it is personally captivating and distracting – that we can’t think of anything else but to realise that sense of purpose. In action a sense of purpose is about having a laser like focus on achieving the vision for life.

It is about having a DREAM™. DREAM™ for me means: our Destiny Represented Evocatively, Actively and Magnetically™. TO DREAM™ is to visualise what we want out of life – personally and professionally, regardless of how silly and grandiose those thoughts and ideas might feel in the moment.

The world is filled with very successful people. Think about those whom you know or know of. It didn’t just happen that they were successful; they created their DREAM™, and notwithstanding the challenges, uncertainties and failures, they went for it; they became laser focused and created massive action, massive momentum towards the achievement of their DREAM™.

Robert Schuller said, “If it is going to be, it is up to me”. In the first instance, it is our personal responsibility to decide what it is we want in life. It is our responsibility to create the DREAM™ that matters to us. Later, it takes a community and collaboration to make the DREAM™ a reality.

Our DREAM™ only becomes our reality if we have total emotional connection to it; if we understand WHY we want to achieve it. Will we move heaven and earth to achieve our DREAM? Will we keep going when the going gets tough? Will we stand up again when we fall? Will we push through the hard times, the failures, knowing that in doing so, we are a step closer to achieving our DREAM™?

What’s your DREAM™? Do you have one? If you haven’t, take time out to DREAM™. Imagine something BIG, an insanely big one. Achieving your DREAM™ is not your focus yet. Just create it. Are you delirious with excitement about it? If not, I can almost guarantee that you won’t achieve it. I like to use these headings when creating and updating my DREAM™. Perhaps they are helpful for you too.

Business/Career
Personal Financial Freedom
Health, Fitness, Wellbeing
Relationships – love, family and friends
Spirituality – whatever that means for you
Community – contributing to others
Recreation and ‘Reckless Abandon’ – the things you want to have and do.

Carpe Diem and DREAM™... dream big and beautiful. Make your DREAM™ matter to you. Have fun and laughter. Be joyful and excited. Be brave and grateful. The work on achieving your DREAM™ starts tomorrow.

Success Breeds Success! Focus on achieving your own success and along the way, pay it forward and help someone else create and achieve their DREAM™. Doesn’t that sound like a wonderful thing to do?

Would you like to be part of my success community? Each week I interview successful people and ‘subject matter experts’ on topics related to success. Join us and be inspired towards achieving your own successful life. Here’s the link to join us. I look forward to welcoming you to my community of people who are creating success in their lives – as they define it!

Other articles on What Creates Success in Business and Life:

Success Breeds Success!
Success Secrets of Successful People
Adèle in a Nutshell – ‘To Give is to Live’
Reflect, Smile and Smell the Christmas Lilies!
The Beauty of the Last Hours in Life
What’s Stopping You? FEAR?
Savour the Journey
What’s all this Gratitude ‘stuff’?
The 7 Traits of High Achievers
What’s Your Excuse? No Arms? No Legs?

Success Breeds Success!

Does success breed success? That is a question that many have tried to answer for time immemorial. There many psychology articles that will argue both ways… I’ll leave it to you to hunt them out and contemplate some of the arguments.

I believe if we teach someone how to be successful, hopefully they will become successful and, in a ‘pay it back’ or ‘pay it forward’ kind of way, will teach others to become successful. Therefore with my definition, there is merit in the argument that Success Breeds Success.

As a Mega Performance Coach for Entrepreneurs, my goal is to help entrepreneurs to achieve the success they are seeking in their business and life. In doing that, I hope that they will become successful and in turn will help others to succeed, therefore creating a better world, a nicer, kinder world in which everyone who has the drive to success, whether they be a child or a grandparent, gets the opportunity to succeed as they define it.

What creates success in the first instance? I have studied successful people for almost 30 years and as a result have come to the conclusion that there are 7 Obsessions that Super Successful People have, whether that super success is in business, sport or life. Briefly, they are:

1. Sense of Purpose
Successful people have a big dream. They have a clear vision and direction in which they want the whole of their life to go, and they focus on achieving it.

2. Self Belief
Successful people have unwavering self belief, even when life is difficult. Success is not a straight road. It is filled with twists and turns, ups and downs, successes and failures. Successful people remain resolute throughout the journey, as with each step, they are getting closer to realising their sense of purpose, their dream.

3. Serve Others
Successful people believe that it is important to focus on serving others – in their professional and personal lives. As Eleanor Roosevelt said: “If you cease to make a contribution you begin to die”. I like to say, “To Give Is To Live”. Successful people understand that they can only be successful by serving others.

4. Supreme Excellence
Successful people strive to achieve excellence in all that they do. They focus on self mastery. They persist. They practise their developing skills. There are many who believe that we only achieve excellence and mastery with +10,000 hours of practise in our desired area of pursuit. Successful people accept they have to work hard on achieving supreme excellence. As well, they always expect the best, and in expecting it, that outcome is achieved in all that they do and all that they are in life.

5. Self-Disciplined
Successful people are incredibly self-disciplined and determined. They have the stamina to go the distance. They also recognise that failure is part of the journey, and is a gift, a learning experience on the path to mastery and success.

6. Sacrosanct Priorities
Successful people have sacrosanct priorities in their life. There are 5 of these.
a. Phenomenal time management – they recognise the value of time.
b. Intense focus on their health and wellbeing, as they need a strong body and good health to carry them along.
c. Relationships are key – their life partner, their children and wider family, friends and business associates.
d. Community connection – giving to the communities of which they are a part.
e. Exuding a ‘zest for life’ – joy; love; happiness.

7. Self Improvement
Successful people recognise that life is about ongoing learning. They seek wisdom. They reflect. They develop a spiritual connection. The only way in which they will achieve Supreme Excellence is if they constantly focus on self improvement, learning and mastery.

So, how about going on the journey of Success Breeds Success? Achieve your own success in life and pay it forward. Help someone else to achieve success too. Wouldn’t that feel great!?!

This is the first in a series of articles on the topic of Success Breeds Success. Check out the others as I write them in my weekly blog.

Would you like to be part of my success community? Each week I interview successful people, and ‘subject matter experts’ on topics related to success. Join us and be inspired towards achieving your own successful life. Here’s the link to join us. I look forward to welcoming you to my community of people who are creating success in their lives – as they define it!

Other articles on What Creates Success in Business and Life:

Success Breeds Success – Tip #1
Success Secrets of Successful People
Adèle in a Nutshell – ‘To Give is to Live’
Reflect, Smile and Smell the Christmas Lilies!
The Beauty of the Last Hours in Life
What’s Stopping You? FEAR?
Savour the Journey
What’s all this Gratitude ‘stuff’?
The 7 Traits of High Achievers
What’s Your Excuse? No Arms? No Legs?

Business Success Tips : Meet Lucy Czakan

Lucy Czakan
Branding and communications expert

Is your business branded? Are you as a business owner/entrepreneur/key person of influence/employee branded?

In all instances, you must be. Branding is not just for big business, tea, beer and celebrities.

Branding is for all. Branding is what takes tea and turns it into PG Tips, or Lipton Tea Bags. Branding is what takes beer and turns it into Stella Artois or Budweisser.

Branding is what turns Jamie Oliver from a chef to a worldwide icon… or David Beckham into another sporting icon… or Oprah into a media icon, even though there are loads of other TV show hosts who do what she did/does.

Branding is what separates you as an authority in your market from other people who are working in your industry regardless of whether you are an employee or business entrepreneur.

Branding is what separates your business from all the others you compete with.

Branded products and services get noticed! My 13 year old daughter ‘gets’ branding. She is very clear about what brands she MUST have (otherwise life wouldn’t be worth living), – Converse, Superdry, Zoella, New Look, Baby Lips, Top Shop to name a few….

Let me introduce you to my dear friend and business colleague, Lucy Czakan. Lucy is a branding and communications expert based in the UK. During her career, she has worked on many major and internationally recognisable brands (including Flora Margarine, Magnum Ice Cream, PJ Tips, Lipton Tea, and Oxo). These days, Lucy works with small and medium sized businesses, helping them to get branded so they stand out in their market.

I am delighted that Lucy agreed to talk to me about branding and communications, and its importance to small businesses around the world.

Enjoy the interview. I hope you learn a lot about how you can brand your business.

Equally importantly, you will learn how you can brand yourself as an authority in your field, regardless of whether you are an entrepreneur or employee. Stand out from the crowd. Get noticed!

You can listen to the original Interview with Lucy Czakan here:

To connect with Lucy Czakan:
W: www.neovitae.co.uk

Adèle hosts an interview series entitled:

• Successful Entrepreneurs’ Stories : Adèle McLay Interviews…..
• Business Success Tips : Adèle McLay Interviews …..

…where she interviews successful entrepreneurs from around the world, asking them to share their entrepreneurial stories, and other business ‘subject matter experts’ who share business success tips. If you would like to be art of Adèle’s success community and receive the interviews and much more directly to your inbox, please click here.

Listen to more Subject Matter Experts and be inspired in the Business Success Tips: Adèle McLay Interviews….. YouTube and Podcast series:

Other articles on What Makes Successful Entrepreneurs:

Seven Secrets of Super Successful Entrepreneurs
Entrepreneurship vs The Meaning of Life
Mega Entrepreneur Defined!
Supercharge Your Profitable Business!
Leadership Qualities
What Makes Great Entrepreneurial Leaders?
All Work + Little Play = Boring!
Entrepreneurial Success without Fulfilment: Who Wants That?
Millionaire Mindset
NZ Entrepreneurship Success

Success Secrets of Successful People

What are the success secrets of successful people? Have you ever wondered?

I have. In fact, I have spent most of my adult life exploring this topic. What makes some people successful in all areas of their life and others not? For me, it is a fascinating topic of study. As Tony Robbins says: “Success leaves clues.”

Some people achieve great success in business, where they have millions in the bank, but they are empty and alone in their lives. Is that success? I think not.

Others seem to have a successful life, filled with lots of people and joy, but they don’t have the financial freedom to enable them to have the complete success that they want. Is that success?

Then there are the people I study. The people who appear to have it all. Financial freedom – for some, they have more money and business/career success than most; they have an enviable lifestyle; they have great relationships; they have excellent health, well-being and spirituality; and importantly, they are generous. Those are the people I study and model in my own life.

I have distilled all the knowledge and experience I have gained from my life of study in this area into the 7 Success Secrets of Successful People.

In brief, they are:

1) Sense of Purpose
Successful people have a clear vision about, and direction in which they want the whole of their life to go, and they focus on achieving it.

2) Self Belief
They have unwavering self belief, regardless of how difficult life gets for them….and it does. Life is not plain sailing for anyone.

3) Serve Others
In all that they do, successful people believe they are here to serve others – in their professional and personal lives. As Eleanor Roosevelt said: “If you cease to make a contribution you begin to die”. That sums up how successful people feel.

4) Supreme Excellence
Successful people strive to achieve excellence in what they do. They persist. They practice their skill. Plus they always expect the best, and in expecting it, that outcome is achieved in all that they do, and all that they are in life.

5) Self-Disciplined
Successful people are incredibly self-disciplined. They have the stamina to go the distance. They also recognise that failure is a seed towards success; that it is part of the journey, the process towards success.

6) Sacrosanct Priorities
Successful people have sacrosanct priorities in their life. There are 5 of them.

a) Fantastic time management.
b) Focus on their health and well-being.
c) Recognising the importance of their relationships – their life partner, their children and wider family, friends and business associates.
d) Community connection – giving to the communities of which they are a part.
e) Exuding a ‘zest for life’ – joy; love; happiness.

7) Self Improvement
Successful people recognise that life is about ongoing learning. They seek wisdom. They reflect. They develop a spiritual connection.

So that’s it in summary: the 7 Success Secrets of Successful People.

Do you emulate the 7 Success Secrets of Successful People? If not, what can you focus on now? Where can you make changes in your life to support the success you would like to achieve? Perhaps start with developing clarity, clarity over how you want your life to be!

Dream big! Set bold and beautiful goals. Get clear on your personal values system. Perhaps create a vision board so it brings your life vision to life.

Then get moving… start creating your successful life.

Would you like to be part of my success community? Each week I interview successful people, and ‘subject matter experts’ on topics related to success. Join us and be inspired towards achieving your own successful life. Here’s the link to join us. I look forward to welcoming you to my community of people who are creating success in their lives – as they define it!

Other articles on What Creates Success in Business and Life:

Success Breeds Success – Tip #1
Success Breeds Success!
Adèle in a Nutshell – ‘To Give is to Live’
Reflect, Smile and Smell the Christmas Lilies!
The Beauty of the Last Hours in Life
What’s Stopping You? FEAR?
Savour the Journey
What’s all this Gratitude ‘stuff’?
The 7 Traits of High Achievers
What’s Your Excuse? No Arms? No Legs?

Goal Setting Tips #3

Salutation to the Dawn

Look to this day.
For it is life, and the very life of life.
In its brief course
Lie all the verities and realities of your existence:
The bliss of growth
The glory of action
The slender of beauty.
For yesterday is but a dream
And tomorrow is only a vision.
But today well lived makes every yesterday a dream of happiness
And tomorrow, a vision of hope.
Look well, therefore, to this day.
Such is the salutation to the dawn.

By Kālidāsa – a classical Sanskrit writer, widely regarded as the greatest poet and dramatist in the Sanskrit language. Approx 5th century AD.

To support you with goal setting tips, I have created the BRAZEN Goals System™. If you would like to know more about how to set goals that are BRAZEN, meaning Bold, Ranked, Accountable, Zealous, Expedient and Nurturing, then please click here to receive my FREE BRAZEN Goals System™ and BRAZEN Goal Action™ template.

Other articles on Goal Setting:

Successful Goal Setting Tips
Goal Setting Tips #1
Goal Setting Tips #2

Goal Setting Tips #2

Recently, I was reading through some very old motivational files I had, and I found this article, which I thought was a great read and motivation for goal setting, so I have reproduced it as Goal Setting Tips #2. Enjoy. Ax

The Best Advice I Ever Had

by Arthur Gordon

A simple, ten-word sentence has the power to transform your life.

Once when I faced a decision that involved considerable risk, I went to a friend much older and wiser than myself. “I’d go ahead,” I said unhappily, “if I were sure I could swing it. But…”

He looked at me for a moment, then scribbled 10 words on a piece of paper. That single sentence contained the best advice I’ve ever had: Be bold – and mighty forces will come to your aid.

The words my friend had written were, I discovered later a quotation from The Conquest of Fear by Basil King. They made me see clearly that when I had fallen short in the past, it was seldom because I had tried and failed. It was usually because I had let fear of failure stop me from trying at all. Fear is the most paralysing of all emotions. It can stiffen the muscles and stupefy the mind and the will.

On the other hand, whenever I had plunged into deep water, impelled by a flash of courage or just plain pushed by the rude hand of circumstance, I had always been able to swim until I got my feet on the ground again.

Be bold – that is no exhortation to be reckless or foolhardy. Boldness means a deliberate decision, from time to time, to bite off more than you are sure you can chew. And there is nothing mysterious about the mighty forces referred to. They are the latent powers that all of us possess: energy, skill, sound judgment, creative ideas – yes, even physical strength and endurance in far greater measure than most of us realise.

In other words, boldness can create a state of emergency to which the organism responds. I once heard a famous mountaineer say that occasionally a climber will get himself into a position where he can’t back down; he can only go up. He added that sometimes he put himself into such a spot on purpose. “When there’s nowhere to go but up,” he said, “you jolly well go up!”

The same principle works just as surely in something as commonplace as accepting the chairmanship of a civic committee or seeking a more responsible job. In either case, you know you’ll have to deliver – or else. And, unless you’re hopefully unqualified, you will deliver. Your pride, competitive instinct and sense of obligation will see to it that you do.

Admittedly, those particular mighty forces are spiritual ones. But they are more important than physical ones. While it was a hurtling pebble’s centrifugal force that killed Goliath, courage enabled David to face the Philistine giant in the first place.

It’s curious how spiritual forces often have their counterparts in the physical world. A fellow student of mine was a star footballer, noted particularly for his fierce tackling even though he weighed much less than the average player. “It goes back to something I discovered when I was a timid youngster,” he said. “In one game I suddenly found myself confronting the opposing fullback, who had nothing but me between him and our goal line. He looked absolutely gigantic! I was so frightened that I closed my eyes and went for him like a panicky bullet – and stopped him cold. Right there I learned that the harder you tackle a big player, the less likely you are to be hurt. The reason is simple: momentum equals weight times velocity.”

This trait – a willingness to extend yourself to the utmost – is not one that can be acquired overnight. But it can be taught to children and developed in adults. Confidence is a cumulative thing. Sure, there will be setbacks and disappointments in any program of expanded living; boldness in itself is no guarantee of success. But the person who tried to do something and fails is a lot better off than the person who tries to do nothing and succeeds.

Bold self-confidence and decisiveness often mark leaders in the business world. The most successful executive I have ever worked for made almost instantaneous decisions. “At least,” he used to say wryly, “I make my mistakes quickly.” On one occasion someone asked this man if he didn’t believe in the adage, “Look before you leap.”

“No,” he said cheerfully. “The trouble with that axiom is if you look too long, or too often, you never leap at all.”

Some people claim that our preoccupation with security is weakening our willingness to take chances. Initiative, they say, is the instinctive response to the lack of material comfort.

I disagree; people, I believe, will always seek new and more challenging worlds to conquer. When I was a boy, a man visited our class and was invited to say a few words. I don’t remember who he was, but I have never forgotten what he said: “Love life. Be grateful for it always. And show your gratitude by not shying away from its challenges. Always try to live a little bit beyond your capacities – and you’ll find your capacities are greater than you ever dreamed.”

Condensed from Guideposts (October 1985) by Guideposts Associates Inc. Carmel, N.Y.

I have created the BRAZEN Goals System™. If you would like to know more about how to set goals that are BRAZEN, meaning Bold, Ranked, Accountable, Zealous, Expedient and Nurturing, then please click here to receive my FREE BRAZEN Goals System™ and BRAZEN Goal Action™ template.

Other articles on Goal Setting:

Successful Goal Setting Tips
Goal Setting Tips #1
Goal Setting Tips #3

Goal Setting Tips #1

I am constantly on the lookout for goal setting tips. Are you? Here is a poem I discovered about goal setting. It was written by Peter J Daniels, a well known Australian entrepreneur and life coach.

Goals

If you are uncertain, timid or vague,
If you are not sure which is the way,

If you are concerned what the future will bring,
If you are dissatisfied with any old thing.

If you are fearful of what tomorrow may be,
If you are willing to forever be free.

Then you need to take hold of our life from this day,
And you must plan a far better way.

It’s goals that you need to straighten you out,
To smooth out the paths and to get you about.

For goals set a sight that is clear and is bright,
And goals give you purpose to strive and to fight.

Your life is of value and the world is your home,
So stop now and think of where you should roam.

Just make a new start, to win and to claim,
A fresh firm new goal with a definite aim.

Then chase after your goal with a desperate desire,
With passion and excellence, as if you were on fire.

Do not be timid or reluctant or slow,
Just move into top gear and let all systems go.

Copyright – Peter J Daniels, Australia
I have created the BRAZEN Goals System™. If you would like to know more about how to set goals that are BRAZEN, meaning Bold, Ranked, Accountable, Zealous, Expedient and Nurturing, then please click here to receive my FREE BRAZEN Goals System™ and BRAZEN Goal Action™ template.

Other articles on Goal Setting:

Successful Goal Setting Tips
Goal Setting Tips #2
Goal Setting Tips #3