Business Success Tips : Meet Kevin Roberts
Kevin Roberts (CNZM)
Global Executive Chairman of Saatchi & Saatchi
Kevin Roberts knows branding, marketing, business (big and small) and much more. He’s a formidably creative and visionary thinker. He’s a man to listen to!
Click here to read of his career history. It’s awe inspiring! I was thrilled and privileged to have had the opportunity to interview him recently.
Our conversation was very wide ranging. Here are some topic highlights.
Business must be either big (and I mean seriously big) or small (and that means really small – niche) to be successful. Anything in between will be dead and buried in a few years. What’s the vision for your business?
Why will 75 percent of the companies listed on the Standard and Poors 500 (a USA stock market index) will be out of business in 12 years time?
Brands are the commodities of today; the ‘new normal’ – that’s code for ordinary! Is your business ordinary?
Make your business a Lovemark! Irresistible in the eyes of your community, filled with Mystery, Sensuality and Intimacy. Are you scared or excited at the thought of creating a Lovemark? Check out why you MUST do this to thrive.
And then we talked about one of my favourite subjects: Personal Branding. Kevin and his Saatchi teams around the world have branded politicians, celebrities, business people, sports stars and more. He’ll explain why YOU must be branded too. Business people must be personalities as we are drawn to personalities. Personalities can become Lovemarks too.
In Kevin’s opinion, opportunities for success have never been so great for small businesses. Why?
This is a MUST listen to interview. I took loads of notes; I hope you do too. Enjoy!
You can listen to the original Interview with Kevin Roberts here:
To connect with Kevin Roberts:
W: saatchi.com
W: www.saatchikevin.com
W: www.lovemarks.com
Blog: www.krconnect.blogspot.com
Newsletter: www.saatchikevin.com/subscribe-main/
Adèle hosts an interview series entitled:
• Successful Entrepreneurs’ Stories : Adèle McLay Interviews…..
• Business Success Tips : Adèle McLay Interviews …..
…where she interviews successful entrepreneurs from around the world, asking them to share their entrepreneurial stories, and other business ‘subject matter experts’ who share business success tips. If you would like to be art of Adèle’s success community and receive the interviews and much more directly to your inbox, please click here.
Listen to more Subject Matter Experts and be inspired in the Business Success Tips: Adèle McLay Interviews….. YouTube and Podcast series:
Business Success Tips: Adèle McLay Interviews Dr Jane Cox, internationally renowned wealth psychologist and business growth expert
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Business Success Tips: Adèle McLay Interviews Francis Preedy, Trade Mark Attorney, Nucleus-IP Limited
Business Success Tips: Adèle McLay Interviews Stephanie Kleyman, Director, Kleyman & Co
Business Success Tips: Adèle McLay Interviews Paul Young, Alternative Financing and Crowd Funding Expert
Business Success Tips: Adèle McLay Interviews Scott Keyser, Alternative Communications and Bid Winning Expert
Business Success Tips: Adèle McLay Interviews Bill Gluth, Alternative Communications and Bid Winning Expert
Business Success Tips: Adèle McLay Interviews Ricky Powell, Happiness Coach
Business Success Tips: Adèle McLay Interviews Rob Warlow, Business Financing Expert
Business Success Tips: Adèle McLay Interviews Bob Littell, Mr NetWeaver
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Business Success Tips: Adèle McLay Interviews Martin Brooks, Impacttologist and Communications Expert
Business Success Tips: Adèle McLay Interviews Keith Dolby, Franchising Consultant/Adviser/Broker
Business Success Tips: Adèle McLay Interviews Deri Llewellyn-Davies, The Strategy Man
Business Success Tips: Adèle McLay Interviews Lindsay West, Values Coach
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