Business Success Tips : Meet Francis Preedy
Francis Preedy
Trade Mark Attorney, Nucleus IP Limited
Are trademarks relevant to small businesses? Are personal trademarks necessary? You might think they are not, but let me tell you just how important they are.
About 10 years ago, a business in New Zealand had a trading name and logo that was very similar to that of Harrods in London. It was a teeny weeny business at the bottom or the world (don’t get me wrong, I love NZ, but it is a very long way away from London). Harrods wouldn’t care, you would think. Oh yes they did! They came down on that little business like a tonne of bricks. Via their lawyers, they were intimidating and very aggressive. They threatened to prosecute that little company if it did not desist in using that trading name and logo.
What happens if another business starts calling itself by the same or similar name to yours? You can’t do a thing about it… unless you have trademarked the name and protected the category you are operating in. If you are an international business, you can protect your name, logo and category around the world too. And it is not as difficult to do as it might sound or feel.
Meet my friend, Francis Preedy, a leading London based Trade Mark Attorney, working with Nucleus IP Limited. Listen to the fascinating interview I did with him this week on the importance of trade marking your business name and logo, and possibly your own name.
Regardless of where in the world you are, or how big or small your business is, think about your business name and logo. How would you feel if someone else started trading with the same name in your local area? How might that impact your business?
Enjoy the interview and all the information that Francis passes on to help keep your business and its intellectual property safe.
You can listen to the original interview with Francis Preedy here:
To connect with Nucleus IP:
W: www.nucleus-ip.com
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