•  Is YouTube relevant for Small Business Entrepreneurs?

I am a recent (and initially reluctant) convert to using YouTube as a way of marketing my business – Small Business Huge Success™ to the worldwide population of small business entrepreneurs that I am seeking to attract to my online business.

However, I have learnt that, if done correctly, YouTube supports all my other marketing activities by helping me to build ongoing Visibility and Credibility with my target audience.  Audiences can be highly targeted via YouTube – did you know that?  You can market to a very local audience if your business is local rather than national or international.  YouTube is the marketing engine of the future, and the exciting news is that it is still in its infancy, so early adopters will reap the benefits.  Let me explain.

Here are some staggering facts about YouTube.

What YouTube Itself Tells Us

• YouTube has more than 1 billion unique users visiting it each month.
• Over 6 billion hours of video are watched each month on YouTube – that’s almost one hour for every person on Earth!
• 100 hours of video are uploaded to YouTube every minute!
• 80 percent of YouTube traffic comes from outside the USA.
• YouTube is localised in 61 countries and 61 languages.

What Marketers Say About YouTube and Video

• One minute of video is equal to 1.8 million words.
• One third of all online activity is spent watching video.
• One in two consumers say video has influenced a purchase decision.
• 87 percent of online marketers use video content.
• Inclusion of a video in an introductory email can increase the ‘click-through’ rate by 96 percent.
• 60 percent of visitors watch the video before reading the text on the same webpage.
• 68 percent of the top 50 internet retailers use videos on their websites.
• YouTube accounts for 28 percent of all Google searches.
• The brain processes video 60,000 times faster than text information.
• Consumers will stay on a webpage seven times longer if it has a video.
• YouTube is the Internet’s second to largest search engine.
• 41 percent of consumers are more likely to share product videos than product content.
• 80 percent of internet users can recall a video they watched last month.

These are staggering statistics, which heavily influenced me to explore YouTube as a marketing tool. How are you feeling about marketing your business via YouTube?  Scared?  Don’t know where to start?  Not relevant for you?

I can promise you I have experienced all those emotions, yet I have also overcome them. So, I strongly urge you to seek out the professionals and learn more about how you can use YouTube to gain online Visibility and Credibility for your business.

Marketing for business and the ways in which businesses will be finding new customers is going to change markedly, and soon! The Internet and search engines are how consumers are starting to find their service providers and this approach to finding service providers will increase markedly very soon.  As a small business entrepreneur, that means you need to be asking yourself:

• How am I going to find customers for my business?
• How is my business represented on the Internet?
• Can my business be found on the Internet?
• Is my business building its Visibility and Credibility via the Internet?
• How can my business embrace YouTube as a technology of the future?

Please embrace having your business represented online via YouTube. It is the technology of the future.  Be prepared to learn, and to be outside of your comfort zone.  Push through your discomfort, and you will be rewarded. ‘Feel the fear and do it anyway, and the death of that fear will be certain.’ Be prepared to teach a lot of content for free via YouTube about what it is you do in your business.  Help your audience understand how good you are at what you do.

I promise you, if done correctly your business profits will soar over time as you will be attracting or finding more customers for your business. How great does that sound?

If you would like to learn more about finding more profitable customers for your business, please download any of the FREE resources that may be helpful to you at www.adelemclay.com/free-resources

 

Could some guidance from me be helpful to you?  If so, please arrange a free 30 mins Skype strategy meeting with me.  Here’s my calendar to book a meeting.  I’d love to support you in some way to gain ‘seductive clarity’ in any aspect of your business or life.

 

Other articles on Branding, Marketing and Pricing:

Increase Your Prices and Make More Profit
Do You Compete on Price?  Bad Business Decision!!
Creating Superior Customer Value – do you do that in your business?
Which are Your Most Profitable Customers?
Who Wants High Customer Retention?
Finding Customers via LinkedIn
Is Customer Service YOUR Key to Business Success?
What is a Customer?
What is Business Marketing?
What’s your Personal Brand?

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