THE 7 Pillars to Standing Tall in Business
Have you ever wondered why in business some people stand taller and stronger, and have more impact, influence and success than others?
I guarantee you’ve noticed those people. They capture their market, time after time. They get media exposure. They have a successful business. They have a big community following them. And they have people wanting to associate and do business with them too. Whatever they touch seems to turn to gold.
Their profile and success makes you feel green with envy. And, intuitively, you know their technical or business skills aren’t any better than yours.
These frustrations are realities in any business – traditional bricks and mortar businesses, shops, and services businesses as well as online businesses.
Some people seem to have the X factor and you can’t put your finger on why. You ask, ‘Why them and not me?’
Good news. You can have that success, those wins, that profile, height, and impact in business too. It’s available to all of us if we know what to do.
Once upon a time (that’s code for before the digital and social media age), it was much harder to have the public profile that many enjoy today. You had to pound the pavement, grease the right palms, have a convincing story and more… to get into the media, to get noticed.
That’s all changed. It’s now a level playing field. Anyone can stand tall and stand out.
It takes just seven steps…. Ready?
At its most simplistic, this is all that ‘those’ people are doing:
- They’re clear about what they want to achieve.
- They use their personality to endear themselves to others.
- They have their ‘patter’ – their UVP or sales pitch – nailed.
- They make a point of getting noticed where they want to be seen.
- They offer products and services that people want.
- They find people who want to do business with them, partnering with others.
- They work hard.
Simple! Or is it? I can hear you say, ‘well I do all that too!’ We all do some of that. But do you have a full-on strategy or a system around all that?
The real winners – those who really get noticed and achieve the success that many of us aspire to achieve – have total clarity and commitment to what they’re doing and why they are doing it.
They embrace 7 pillars that support them to stand tall, stand out, and get noticed, being: Passion, Personalisation, Positioning, Platforms, Products, Partnerships, Performance.
The reality is those people who implement the 7 pillars become BRANDED.
The 7 Pillars to becoming BRANDED
People who stand out embrace the idea of being branded, and here’s how.
Blazing Passion – they live and breathe what they do in business and life. We can feel their passion for their work and life. They’re dreamers who are full of vision… they’re on a journey, a mission – they live with purpose… and we go with them.
Refreshing Personalisation – gone are the days where we show everyone what we want them to see of us. Now it’s about seeing the ‘real’ us. People connect with us in an intimate, human – person to person – way. That’s how communities are created, and why followers follow. We get to know them – warts and all! It’s become personal. 🙂
Accomplished Positioning – they know what their market is; they are niched and proud of that niche. They aren’t trying to be everything to everybody. They love the people who make up their market, and they know how to position themselves as experts or authorities in that market so people connect with them and their message.
Notable Platforms – this is the really exciting part. Regular people are achieving extraordinary success and getting noticed by putting their message out to their market by choosing the platforms that work for them. It might be a combination of networking, blogging, any or all of the social media channels, writing books, guest speaking, hosting webinars, running a podcast… the possibilities are endless. They are there and available for everyone, and branded people are using them.
Decent Products – they may not have the ‘best’ products or services on the market – that’s subjective anyway – but what they offer is good and they serve the market they’re focused on. The products they offer vary – free offers, lower entry offers, high priced/premium products, guarantees… we can all do this, regardless of our business type – it’s ‘out of the box thinking’ – seeing things differently.
Enabling Partnerships – people want to partner branded people as the relationship is mutually beneficial. It’s not a one way road. Branded people are connected to other ‘movers and shakers’ in their world, and they work together. Great things happen for all when partnerships are formed.
Dedicated Performance – success comes with discipline and work. Full stop.
That’s it. The 7 pillars to standing tall in business are there for the taking… for you and everyone you compete with in your market. Are you going to take the plunge and become your very own brand? I am. And I can’t wait…. watch out world… here I come!
ACTION: Who do you admire in business? What does their personal brand stand for? I’d love to hear your thoughts. As a starter, my favourite personal brand is….. Jamie Oliver. I just love everything Jamie stands for!
Could some guidance from me be helpful to you? If so, please arrange a free 30 mins Skype strategy meeting with me. Here’s my calendar to book a meeting. I’d love to support you in some way to gain ‘seductive clarity’ in any aspect of your business or life.
