Adèle McLay Andy Harrington Archives

Andy Harrington
World Leading Public Speaking Expert and Trainer

Some would say that Andy Harrington lives a dream life. With his family he travels the world, speaking on stage with some of the world’s leading business and motivational speakers who have included: Sir Richard Branson, Donald Trump, Bill Clinton, Tony Robins, and Brendon Burchard, to name a few. Andy is a public speaking entrepreneur, teaching public speaking from the stage, and selling entry to his Public Speakers University courses. He has developed a system that, when applied by his students, means they become expert public speakers.

But it hasn’t always been that easy. Prior to establishing this, his third business, Andy suffered the financial failure of his second business due to a flawed business model. But as Andy says, you have to “lick your wounds and get back into the game”. He returned with a more robust business model for this business, and as a result it has thrived. In establishing his current business, Andy was concerned not to ‘overtrade’ as he has the ability to grow businesses extraordinarily quickly. He has ensured this business growth is measured and has implemented an appropriate infrastructure to support the growth. Key to that infrastructure is a team of skilled staff.

One of the keys to the success of Andy’s public speaking business is personal branding. Careful management of his personal brand has resulted in large promoters who organise international conferences now seeking Andy out and promoting him around the world. As he teaches communications to his audience, Andy has invested heavily in video technology to support the growth of his brand by enabling his audience to watch him via YouTube and to receive free tutoring if they opt-in to his free information. If they are interested, they can then pay to attend his training programmes. To achieve a worldwide audience, Andy has focused on dominating the YouTube categories of ‘public speaking’ and ‘presentation skills’, which gives him a competitive advantage.

Andy has also created modules and systems with his products, so that others on his team can teach the public speaking tools he has developed. Through doing that, he now has a scalable business that can grow without being totally reliant on him. Andy also has a business mentor who helps to flesh out ideas, acts as a sounding board, and challenges him in areas where his skills are weaker in business.

Andy’s three key points for a budding entrepreneur are:

1) To be successful, an entrepreneur needs to specialise and stand out in some way.

2) Build a systematic business right from the very beginning, so that the business is not reliant on the entrepreneur.

3) Build winning teams around the business, advice Andy himself took from Sir Richard Branson.

Over the next six years Andy plans to exit from his business as a regular speaker, only appearing in selected elite events. To achieve that goal he will be focusing on finding and training the best speakers in the world to run the business and to teach the people who enrol on his public speaking training courses.

Adèle’s Note:
I had the pleasure of interviewing Andy Harrington for my book: BIG Profits – 12 Strategies To Substantially Grow YOUR Business Profits, in which Andy features.

Notwithstanding some early business setbacks, Andy has always wanted to be an entrepreneur, so in establishing his public speaking business he learnt from his earlier mistakes, developed a clear vision and system for teaching public speaking, created a business infrastructure, and used his personal brand to grow his business. Today he is hugely successful, and ‘brand’ Andy Harrington is recognised and followed by vast numbers of people around the world. Andy is a truly inspiring professional speaker and teacher, and successful business man, who has found his niche and is reaping the rewards of his hard work.

You can listen to the original Interview with Andy Harrington here:

To connect with Andy Harrington:
www.andyharrington.com

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Posts Tagged: Andy Harrington

Successful Entrepreneurs’ Stories : Meet Andy Harrington