Anyone attempting to build their brand – personal or business – using Facebook fan pages as one of the online platforms to get ‘seen’ on, will know how difficult it is getting traction. Facebook doesn’t show everyone our posts, engagement with our communities is lower than it was (because Facebook isn’t showing everyone our posts), and we have to pay to grow our community.

I get that Facebook is a business and they have to make money, but for many of us who are building our brands – both online and offline – Facebook fan pages are a challenge these days.

While many people are building their communities on their personal Facebook page, Facebook doesn’t like that and may penalise them for it, so we must use Facebook’s fan pages to grow our community instead.

 

WOW – have I been impressed!

In early November I started using Instagram as I’d heard it’s brilliant for building brands – personal and business – and communities.

I set myself a challenge to get to 2500 followers/fans in a month – I got there in two weeks! I then had 5000 people following me, then 7500, then 10,000 and now I’m on my way to having 15,000 people following me on Instagram.

And I’ve got loads of people ‘liking’ and ‘commenting’ on my posts each day. I’m rapt with how it’s going! The best news though….. it’s free.

This is not a ‘buy fake fans’ or ‘buy fake likes’ Instagram campaign. This is ME doing the work to a system I’ve worked out… and it’s going brilliantly.

While my first goal was only to focus on how many followers I could get (I got 10K followers in 70 days), I’ve also had loads of those followers join my email community too. Bonus!! That was the strategy I was planning on embarking on after I got to 10K followers.

Impressed?

 

Why Instagram is important

I could reel off vast numbers of facts and figures on why Instagram is important as a social marketing tool in building our brands, but I’ll save those for another day….other than to say this:

• 400 million users are on Instagram each month (with 30B photos shared to date).
• Your personality can shine on Instagram.
• The top 10 major brands and loads of lesser known ones are using Instagram with enormous (profitable) success.
• Instagram is for everyone – whether you’re promoting products, services or YOU as a brand.
• Pictures paint a thousand words… we take in more information via images than we do with words.
• Instagram LOVES #hashtags… and hashtags are all the rage in social marketing… so we need to embrace #hashtags too.

Here’s my Instagram as of today (22 January 2016) – currently with 12,700 ‘likes’.

Standing out from the crowd

We must stand out in business to get seen.

How are you going to stand out from the crowd?

What will people see when they Google you?

Are you represented on social media platforms? That’s expected these days, and for many of us, we don’t want to be found just on LinkedIn or via our website. We must be found elsewhere too… Twitter, Facebook, Pinterest, YouTube… and Instagram.

For many of us Instagram is a fantastic platform.

 

Want to learn how I did it?

As a personal branding strategist and business growth coach, I’m committed to helping people find and use the ‘right’ platforms to showcase their expertise and authority in business.

If you are wondering if Instagram is a good platform for you to use, then drop me a line at success@adelemclay.com and let’s work it out.

If you’re already on Instagram in your personal capacity, take a look at people you know who are ‘branded’ and see what they’re doing on Instagram. Many successful people are there… but it’s still a new tool and so many have yet to work out its benefits.

If you know you must be on Instagram as a key online social marketing tool, then you may be interested in the short course I’ve created called ‘Get 10K Followers on Instagram in 90 Days and Grow Your Email Community too!’. It’s only USD77.00 and you’ll learn loads, including:

• Setting up on Instagram (the correct way)
• Finding the ‘right’ people who may want to join your Instagram community
• Posting on Instagram
• Growing your email community via Instagram… and much more.

Here’s the link to learn more about my short course – Get 10K Followers on Instagram in 90 Days – and Grow YOUR Email Community too!

This course is delivered via 5 videos with accompanying slides and other materials. You can complete the course from the comfort of your computer at a time that suits you. There’s about 2 hours of videos, and it’s all very easy to implement.

I’m so excited about Instagram as a key social marketing tool… as it’s still a young platform, I’m going for it before the rules change and we have to start paying to use it. After-all Instagram is owned by Facebook so the ‘game’ will change at some point.

So, here’s the link to learn more my short course – Get 10K Followers on Instagram in 90 Days – and Grow YOUR Email Community too!

I hope you’ll seriously consider Instagram as a marketing platform for you and your business.

 

Love
Adele xx

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