Posts Categorized: 1. Successful Entrepreneur : Adèle McLay

My Entrepreneurial Journey To Date….

Who Is Adèle McLay?

Wife, Mother, Friend and Family Member; Business Mentor/Coach; Motivational Speaker; Entrepreneur; Author; Property Investor; Ballroom/Latin Dancer; Arts Lover; Foodie/Baker; Worldwide Traveller; Exercise Lover; Bridge Player; Giver… ‘Inspirator, Agitator, Motivator’™ and more…

Born in New Zealand, I graduated with an accounting/finance qualification and I am a Fellow Chartered Accountant of the Institute of Chartered Accountants Australia and New Zealand. Early roles were in banking as an accountant, and later investment banking.

In 1992, my entrepreneurial world began when I established my own consulting business, working with many of New Zealand’s leading corporates including Fonterra Co-operative Group, Telecom New Zealand, Carter Holt Harvey, Bank of New Zealand, Westpac New Zealand, and public sector entities and charities by supporting them to create business efficiency and enhanced profitability through people.

At its peak, I employed 20 staff across two offices in New Zealand’s two biggest cities – Auckland and Wellington.

Was the entrepreneurial journey easy? No. Was it challenging and rewarding? Yes. There were many hurdles, including:

  • Not having enough clients at times. Winning and losing clients was an ongoing business challenge.
  • Having too many clients at other times, and ensuring the quality of work delivered by my team was consistently exceptional.
  • Feeling like the universe was against me, as at many month-ends there was not enough cash to pay all the staff, overheads and ME!
  • Learning how to brand the business and me as the leader, so that we stood out in our market. This is something we did really effectively as the business won many exclusive client contracts, and personally I was very well known in business as the person behind the brand.
  • Developing marketing strategies within the business that stood us apart from competitors, and that got noticed by potential and existing clients.
  • Teaching consultants how to ‘sell’ the business and themselves to potential clients. This was an ongoing challenge given that many people don’t like the idea of selling. Instead we focused on building relationships with our audience who later become clients.
  • Developing systems and processes to streamline the business so it operated effectively without me.
    Learning leadership and management skills as I was young when I become an entrepreneur, and hadn’t previously led and managed staff.
  • Recruiting great staff who engaged with the business’s vision and delivered on it in their roles….

…. and on it went.

The challenges were endless. but the rewards were good. I paid myself well; I travelled the world during my holidays; I had a sports car; I owned property; I had a great life. My business was successful despite the roller coaster ride. I learnt a lot as a young entrepreneur, and personally I achieved something else by being an entrepreneur…. Something I didn’t expect to get from entrepreneurship.

You see, on Tuesday, 12 February 2002, I was the woman entrepreneur who was still at her desk working at 8pm the night before she was due to give birth by ‘C’ section the following morning at 6am. I was the woman who told her staff not to let clients know that the baby was being born, as we were too busy at work with fantastic client work. I didn’t want to personally let any clients down by taking time off with the baby, so I was back at work the following Monday after our baby was born. I was the woman who worked 12 hour days starting one week after our baby was born. My husband became the ‘house husband’ and brought our brand new daughter to work for me to breast feed until that option didn’t work for us anymore and she preferred the bottle.

The ultimate ‘career’ woman!?!?

Then something snapped.

Five months after giving birth to our daughter, I walked into a planning meeting where my team were waiting to strategise the upcoming year for the company. Instead, I told them that in one month, I was making them all redundant! I had made the decision to close the company in order to spend time at home with our baby. The silence was deafening and terrifying!

After they got over the shock, my team was incredibly supportive and they helped me wind down 10 years of being an entrepreneur. While doing that, they all got great new jobs elsewhere. It was a win/win for all.

Becoming a mother was one of those moments in time where life changed. I went from being the ultimate career woman who was balancing her entrepreneurial life, directorships, charity work, lifestyle and more….to wanting to be at home for a while as a mother.

So what else did I get by being a successful entrepreneur? I got CHOICE! I got the opportunity to make decisions about my business that suited the change in my lifestyle.

Often I am asked why I didn’t sell the business. This was because a buyer would have expected me to stay with the company for a further two years in an ‘earn out’ situation, so I would not have achieved my goal of being at home for a while.

Why didn’t I put managers in to run the business? I did have managers, but again I had a choice. I was tired of being in the industry and wanted a career change, and expected that I would continue being tied to the business and industry if I left it to managers to run.

I am really happy with the decision I made. I got THE most amazing time at home with my six month old daughter. Plus, I continued doing part-time consulting when it suited. I remained a director of various companies….and I had a great lifestyle.

During that time, I also became a property entrepreneur, which I continue to be to this day, as I own a property portfolio in New Zealand and Great Britain that we manage from our London base.

In the intervening period from having a brand new baby to her now being a teenager, I have continued to work. I have consulted to large and small businesses in New Zealand and Great Britain, supporting them to achieve the success that they are seeking. If you are interested, my LinkedIn profile details that experience.

I have taken all my career experiences and I now support entrepreneurs across the world to become Mega Entrepreneurs….according to how they define their success. For me, being a Mega Entrepreneur means being: highly performing; world class; financially successful; trusted; generous.

My entrepreneurial journey will continue in another form shortly. As of December 2014, I am exploring new business ventures that will unfold during 2015 and beyond.

Adèle x


Adèle in a Nutshell – 'To Give Is To Live'

Dear Friends

Wow, I have had lots of people in my business community book free 30 mins Skype business meetings for next week as part of my ‘To Give Is To Live’ commitment. It is going to be a great week, as there as lots of different business challenges and opportunities that the entrepreneurs want to talk about.

As I am working long days to accommodate lots of time zones, there are still plenty of spaces available for you to book an appointment with me.

The offer is on a first come first served basis next week, from 10am Monday, 17 November to 8pm Friday, 21 November. All you have to do is click on this link, and book yourself a 30 minute time slot with me. Please remember to include your Skype address in your booking request as we can’t confirm the appointment with you unless we have that.

Yesterday, someone who doesn’t know me that well asked me to detail my experience over the last +20 years. That got me thinking as some of my community know my recent experience whereas others know me from my earlier consulting and coaching days. So below is a summary of my business coaching/consulting experience in bullet point form (in no particular order). Hopefully there is something there that causes you to think that I may be of some value to you during a Skype conversation.

  • Supporting small businesses to grow their customer base by developing relevant marketing/business development strategies – both online and offline, including referral based strategies.
  • Supporting small businesses to resolve business cash flow issues (having experienced cash flow challenges in my own entrepreneurial endeavours from time to time, I know how challenging and scary it can be).
  • Working with entrepreneurs to create viable, monetisable and scalable businesses in their niche.
  • Supporting small businesses to develop and implement simple business plans and to monitor performance against them, including actively managing the financials within the business.
  • Supporting small businesses to develop systems and processes (many of them technology based) that enable their businesses to scale-up. Automation and outsourcing is also key in this area.
  • Coaching entrepreneurs to understand and use the financials in their business more in order to achieve more profitable success.
  • Supporting clients to focus on the constant improvement of everything in their business that relates to ‘customer delivery and the customer experience’. This includes: product and service improvement; business processes and procedures; leadership; team engagement and performance, and more.
  • Inspiring entrepreneurs around the world to achieve the success they are seeking in their business.
  • Internationalising a NZ based sporting memorabilia company including raising international finance; establishing international commercial structures to support the business strategy.
  • Arranging finance and a new ownership structure to prevent a food manufacturer being placed into receivership.
  • Facilitating strategic and business planning events and providing financial advisory services to clients in a range of industries.
  • Facilitating an MBO of a privately owned property company; arranging finance to privatise a publicly listed company.
  • With the Director of Finance of a major international corporation and his senior management team, planning and implementing the transformation of the global finance operation in order to reduce $100M in costs from the division.
  • Supporting major corporate clients with significant organisational transformations, including leading projects to transform their organisations by supporting/driving their strategic planning processes and re-designing the organisation structures and processes to reduce staff and increase organisational efficiency and effectiveness.
  • Developing performance management and reward structures; designing leadership capability programmes and processes, and assessing staff against those programmes.
  • Managing large scale recruitment projects for staff at all levels; managing and undertaking executive search and recruitment for senior executives.
  • Developing and implementing best practice methodologies for the assessment, measurement and reporting of competencies, resulting in ‘inspired choices’ being delivered to clients for their recruitment solutions.
  • Acting as a mentor and business confidante to many senior executive clients in large corporates.
  • Leading several major NZ charities to substantially improve their profitability for the benefit of the community they serve.

I am a qualified Chartered Accountant (Fellow, Institute of Chartered Accountants, New Zealand and Australia); and I was an investment banker early in my career, so I am comfortable working with the numbers in any business.

Personally, I am a property investor and own a multi-million dollar portfolio located in NZ and the UK which I manage from my UK base.

Well, that is me in a nutshell.

To recap, the offer is on a first come first served basis next week, from Monday, 17 November to Friday, 21 November. All you have to do is click on this link, and book yourself a 30 minute timeslot with me. Please remember to include your Skype address in your booking request as we can’t confirm the appointment with you unless we have that.

You are most welcome to forward this blog to anyone in your business community whom you might think could benefit from a free business Skype call with me. Here is a link to the blog I sent you yesterday, detailing why I am doing my ‘To Give Is To Live’ week next week.

http://www.adelemclay.com/to-give-is-to-live/

Have a great weekend. I can’t wait for next week… it is going to be so much fun.

Adèle x

 

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Success Secrets of Successful People
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The Beauty of the Last Hours in Life
Success Breeds Success – Tip #1
What’s Stopping You?  FEAR?
Savour the Journey
What’s all this Gratitude ‘stuff’?
The 7 Traits of High Achievers
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