Adèle McLay Wealth Archives

Lucy Czakan
Branding and communications expert

Is your business branded? Are you as a business owner/entrepreneur/key person of influence/employee branded?

In all instances, you must be. Branding is not just for big business, tea, beer and celebrities.

Branding is for all. Branding is what takes tea and turns it into PG Tips, or Lipton Tea Bags. Branding is what takes beer and turns it into Stella Artois or Budweisser.

Branding is what turns Jamie Oliver from a chef to a worldwide icon… or David Beckham into another sporting icon… or Oprah into a media icon, even though there are loads of other TV show hosts who do what she did/does.

Branding is what separates you as an authority in your market from other people who are working in your industry regardless of whether you are an employee or business entrepreneur.

Branding is what separates your business from all the others you compete with.

Branded products and services get noticed! My 13 year old daughter ‘gets’ branding. She is very clear about what brands she MUST have (otherwise life wouldn’t be worth living), – Converse, Superdry, Zoella, New Look, Baby Lips, Top Shop to name a few….

Let me introduce you to my dear friend and business colleague, Lucy Czakan. Lucy is a branding and communications expert based in the UK. During her career, she has worked on many major and internationally recognisable brands (including Flora Margarine, Magnum Ice Cream, PJ Tips, Lipton Tea, and Oxo). These days, Lucy works with small and medium sized businesses, helping them to get branded so they stand out in their market.

I am delighted that Lucy agreed to talk to me about branding and communications, and its importance to small businesses around the world.

Enjoy the interview. I hope you learn a lot about how you can brand your business.

Equally importantly, you will learn how you can brand yourself as an authority in your field, regardless of whether you are an entrepreneur or employee. Stand out from the crowd. Get noticed!

You can listen to the original Interview with Lucy Czakan here:

To connect with Lucy Czakan:
W: www.neovitae.co.uk

Adèle hosts an interview series entitled:

• Successful Entrepreneurs’ Stories : Adèle McLay Interviews…..
• Business Success Tips : Adèle McLay Interviews …..

…where she interviews successful entrepreneurs from around the world, asking them to share their entrepreneurial stories, and other business ‘subject matter experts’ who share business success tips. If you would like to be art of Adèle’s success community and receive the interviews and much more directly to your inbox, please click here.

Listen to more Subject Matter Experts and be inspired in the Business Success Tips: Adèle McLay Interviews….. YouTube and Podcast series:

Other articles on What Makes Successful Entrepreneurs:

Seven Secrets of Super Successful Entrepreneurs
Entrepreneurship vs The Meaning of Life
Mega Entrepreneur Defined!
Supercharge Your Profitable Business!
Leadership Qualities
What Makes Great Entrepreneurial Leaders?
All Work + Little Play = Boring!
Entrepreneurial Success without Fulfilment: Who Wants That?
Millionaire Mindset
NZ Entrepreneurship Success

Dr Jane Cox
Internationally renowned wealth psychologist and business growth expert

Do you have money on your mind in a good or bad way? What are your thoughts on money? Do you fear it? Many people do.

Why is it that some entrepreneurs make a pile of money in their careers, and others just get by? If you are an entrepreneur, what is your mindset with money? The psychology of money and why some entrepreneurs don’t make much of it is a fascinating topic.

Are you in employment? Are you earning the money you know you are worth? Are you afraid to ask for more money? Is so, why? If it is related to a discomfort you have around talking about money in a proactive way with your boss, then maybe you have money fears too.

Let me introduce you to my dear friend and business colleague, Dr Jane Cox. I am delighted that Jane is the first interviewee in my Business Success Tips : Adèle McLay Interviews… series. I will be undertaking fortnightly interviews with other business experts, who will offer their experience and wisdom and business success tips to support you and your success.

Dr Jane Cox is an internationally-renowned wealth psychology and business growth expert in constant demand as a speaker & presenter around the world on this fascinating subject for both private and corporate clients. Her workshops are always fully booked and have received universal “rave reviews” from thousands of delegates.

Jane is the author of the books: “The Fast Forward Framework” and “Eleven Letters to Change Your Life”, and is a regular contributor to MoneyMaker Magazine, UK newspapers: Financial Times and Metro, as well as several publications in Africa and the Middle East.

Jane is passionate about business growth and success, and the fears people have with money – whether they be self employed or in employment.

It was delightful to recently interview Jane on this challenging topic of money, and I invite you to listen to the interview. I hope you learn a lot and are inspired to think about any issues you may have with money, especially if you do not have as much of it as you would like.

You can listen to the original Interview with Dr Jane Cox here:

To connect with Dr Jane Cox:
W: www.drjanecox.co.uk

Adèle hosts an interview series entitled:

• Successful Entrepreneurs’ Stories : Adèle McLay Interviews…..
• Business Success Tips : Adèle McLay Interviews …..

Listen to more Subject Matter Experts and be inspired in the Business Success Tips: Adèle McLay Interviews….. YouTube and Podcast series:

Other articles on What Makes Successful Entrepreneurs:

Posts Categorized: Wealth

Business Success Tips : Meet Lucy Czakan

Business Success Tips : Meet Dr Jane Cox