Adèle McLay Business Success Tips : Meet Lucy Czakan

Lucy Czakan
Branding and communications expert

Is your business branded? Are you as a business owner/entrepreneur/key person of influence/employee branded?

In all instances, you must be. Branding is not just for big business, tea, beer and celebrities.

Branding is for all. Branding is what takes tea and turns it into PG Tips, or Lipton Tea Bags. Branding is what takes beer and turns it into Stella Artois or Budweisser.

Branding is what turns Jamie Oliver from a chef to a worldwide icon… or David Beckham into another sporting icon… or Oprah into a media icon, even though there are loads of other TV show hosts who do what she did/does.

Branding is what separates you as an authority in your market from other people who are working in your industry regardless of whether you are an employee or business entrepreneur.

Branding is what separates your business from all the others you compete with.

Branded products and services get noticed! My 13 year old daughter ‘gets’ branding. She is very clear about what brands she MUST have (otherwise life wouldn’t be worth living), – Converse, Superdry, Zoella, New Look, Baby Lips, Top Shop to name a few….

Let me introduce you to my dear friend and business colleague, Lucy Czakan. Lucy is a branding and communications expert based in the UK. During her career, she has worked on many major and internationally recognisable brands (including Flora Margarine, Magnum Ice Cream, PJ Tips, Lipton Tea, and Oxo). These days, Lucy works with small and medium sized businesses, helping them to get branded so they stand out in their market.

I am delighted that Lucy agreed to talk to me about branding and communications, and its importance to small businesses around the world.

Enjoy the interview. I hope you learn a lot about how you can brand your business.

Equally importantly, you will learn how you can brand yourself as an authority in your field, regardless of whether you are an entrepreneur or employee. Stand out from the crowd. Get noticed!

You can listen to the original Interview with Lucy Czakan here:

To connect with Lucy Czakan:
W: www.neovitae.co.uk

Adèle hosts an interview series entitled:

• Successful Entrepreneurs’ Stories : Adèle McLay Interviews…..
• Business Success Tips : Adèle McLay Interviews …..

…where she interviews successful entrepreneurs from around the world, asking them to share their entrepreneurial stories, and other business ‘subject matter experts’ who share business success tips. If you would like to be art of Adèle’s success community and receive the interviews and much more directly to your inbox, please click here.

Listen to more Subject Matter Experts and be inspired in the Business Success Tips: Adèle McLay Interviews….. YouTube and Podcast series:

Other articles on What Makes Successful Entrepreneurs:

Seven Secrets of Super Successful Entrepreneurs
Entrepreneurship vs The Meaning of Life
Mega Entrepreneur Defined!
Supercharge Your Profitable Business!
Leadership Qualities
What Makes Great Entrepreneurial Leaders?
All Work + Little Play = Boring!
Entrepreneurial Success without Fulfilment: Who Wants That?
Millionaire Mindset
NZ Entrepreneurship Success

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Business Success Tips : Meet Lucy Czakan

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